Real Madrid and Adidas Extend Partnership

Exclusive deal to continue for another eight years.

Real Madrid and Adidas have today announced an extension to their partnership until 2036. The exclusive deal is worth a reported €1.5bn over the eight years, making it one of the most lucrative sponsorship deals in football history. Adidas has been the official kit supplier for Real Madrid since 1998, and the extension will see the partnership continue for another 18 years.

The new deal includes a number of new initiatives, including the creation of a new 'Real Madrid Innovation Lab' which will be used to develop new products and technologies for the club. Adidas will also become the title sponsor of Real Madrid's women's team, and will launch a new range of products specifically for female fans.

Real Madrid president Florentino Perez said: "We are delighted to extend our partnership with Adidas. Adidas is a global brand with a strong commitment to innovation, and we are confident that they will continue to be a valuable partner for Real Madrid in the years to come."

Adidas CEO Kasper Rørsted said: "Real Madrid is one of the most iconic clubs in the world, and we are proud to continue our partnership with them. This new deal is a testament to the strength of our relationship, and we are excited to continue working together to create innovative products and experiences for Real Madrid fans around the world."